Czech students involved in a big success for Bradley

Two Czech MBA students were involved in a big success for Bradley University, as best summarized in this press release from April 2008:

Bradley MBA students win national competition

A team of Bradley University MBA students placed first in the Society
for the Advancement of Management International Case Competition in
Washington D.C. on Friday, April 4 2008, besting teams from 11 other
schools. The team prepared a strategic turnaround and execution plan
for Krispy Kreme Doughnuts, which has seen a consistent decline in
sales and profits over the last several years. After researching
Krispy Kreme's operations and financial data, they detailed a new
strategic direction for the firm through a three-year plan, including
goals and milestones for each year.

Team presentations lasted 15 minutes with 10 minutes of questioning
from judges. This was the first Bradley University team to compete in
the international competition.

Team members included Helena Racicka, Hana Syslova, Jennifer Franczak,
Abishek Manmadhan. The team advisor is Dr. Larry Weinzimmer.

"This competition was an excellent opportunity to showcase our
students," said Dr. Weinzimmer, professor of strategic management.
"These students worked extremely hard and we are very proud of them."

"By participating in the competition, we had a chance to apply
knowledge from academic courses and improve our analytical,
problem-solving, presentation and team-building skills, " said team
member Helena Racicka. "I am very happy Bradley supported us."

The Society for Advancement of Management was founded in 1912 by the
colleagues of Frederick Taylor, the "Father of Scientific Management."
It is a non-profit organization run and advanced by hundreds of
volunteers that share an interest in becoming better managers. The
Society's international headquarters is located in Corpus Christi,
Texas.

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